TikTok is introducing a new feature that enables them to cut down on the volume of artificial intelligence-produced content appearing in their timelines. This move comes as the platform revealed that it currently hosts over 1 thousand million AI videos.
Pilot Phase and Launch
The new functionality is in a pilot phase over the coming weeks before a widespread launch. This shift aligns with a surge in content created by AI, fueled by emerging content generation software.
AI Content on Other Platforms
Studies have shown that nearly a tenth of the quickest rising video streams on a popular video site primarily display AI-generated videos. A large amount of this content is classified as low-quality AI content, a term for inferior, factory-style content that is often nonsensical or bizarre.
Based on user feedback that numerous viewers enjoy content produced via AI tools, including AI artwork to informative clips, and we aim to offer the community the ability to adjust the amount of that, according to their own preferences,” stated a platform representative.
AI on the Platform
The platform disclosed that there are presently 1.3bn videos on its service identified as artificially created. In total, more than 100 mn pieces of content are uploaded to the app daily, making AI content a minor percentage of its overall inventory.
User Control Features
Users will be in a position to limit or boost the volume of AI-generated videos they watch by accessing the content preference setting in the app and selecting the AI content topic. Further subjects that are already be modified under the filter cover politics, style, beauty, and movement.
Platform Guidelines
The platform’s policies require content makers to identify “realistic” AI-generated content, and it bans harmful deepfakes of public figures or critical incidents. Any authentic-looking AI-generated clip that is not labeled can be removed under its community policies.
Additionally, the service will now add an AI-generated watermark to content created with its proprietary AI systems, or identified by an cross-platform project for recognizing AI-generated material. This measure is intended to deter users from attempting to circumvent the disclosure requirement.
Educational Initiatives
TikTok is also introducing a $2 million educational fund for professionals and organizations to produce informative material about using AI responsibly. This initiative will support non-profit groups dedicated to training programming and robotics.
Moderation Strategy
The video-sharing app has defended its content review process, during debate over intentions to make redundant numerous content moderators in the UK. It is planning to eliminate a significant number of roles in its content moderation division in London, with labor groups and online safety experts expressing worry that people are being substituted by AI moderation.
A company official explained that people-led review would continue to be important, but artificial intelligence can safeguard staff by filtering out the most graphic content ahead of it has to be seen by humans. TikTok reported a notable drop in disturbing and violent content seen by content reviewers over the last 12 months due to intervention by its machine learning processes.
We believe it is crucial to balance humans and technology to ensure user safety,” the official commented. “We’ll have people as integral to the approach, but we also think it’s extremely critical to limit contact with unsafe media as quickly as possible, which is why a significant AI assistance is making a difference work at speed.”
